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Skyscraper technique in 3 steps

Skyscraper technique is an SEO technique that involves building on pre-existing content. Precisely, this technique entails identifying pre-existing content. Secondly, skyscraper entails re-engineering such content to make it original. There are several steps entailed in skyscraper technique with the first one being identifying the most popular content. Not all content should be used in skyscraper […]

What are white hat SEO practices?

There are several approaches to search engine optimization with one of these approaches being the white hat SEO approach. White hat SEO practices or techniques for that matter are techniques that are geared towards improving the visibility of your website while at the same time ensuring that the integrity of your website is not compromised.