Having your business presented online is anything but easy as you need to present everything in the right form and still attract users. One thing you can do is to look up to the Hook Agency, which has a nice design on their website. In addition, we have prepared a few tips that can drastically improve your business performance. These are easy tips that almost anyone can do and you will not need any special technical knowledge.
The tips we are going to present can increase your conversion rates and get you more clients over time. The best thing about the tips is that these do not require any technical knowledge. If you are familiar with the basics of web design, you will be able to make this on your own.
Have a homepage with pictures of people who are smiling
Homepage, as you know, is the first place where your visitors come and therefore it must be attractive. One thing that enhances people’s actions is smile. Instead of a homepage with an HVAC technician that repairs the HVAC unit, you should place a happy family that smiles and plays with their children.
This way, the customers render your company as a safe service and the one that solves their problems easily and offers reliability. In addition, the customers see their happiness through this picture as they hire you to solve their problem and they become happy! This is a psychological factor that can improve your work drastically and it takes only a good picture to be fulfilled! Make sure your picture has children in it as well.
Include CTA on the homepage
One thing that can also improve the percentage of conversion and attract more customers is having the CTA directly on the homepage. Adding a motto is good but if you don’t add the CTA, the users will not be tempted to perform any action with you.
When you present them CALL NOW button or SEND A MESSAGE, it is very likely they will even consider the action. Also, if the design allows you, encourage them to meet your team and find out more about you by visiting your ABOUT page. It is all about encouraging your customers to start the action, which increases the probability that they will eventually hire you to do the work.
Include the anniversaries on the homepage
A lot of people forget about the anniversaries as these are so underrated, especially when it comes to promotions. If there is one thing that makes you confident and that renders you a reliable service, then it must be an anniversary.
Every anniversary is the proof of your hard work and whenever you have it coming, make sure to include it on your homepage. The anniversaries leave you space to reduce the price of your service and attract more people. Just for curiosity, some people will want to hire you instead of someone else.